Meet Camille Pacheco, an entrepreneur and upcoming Sophomore majoring in Marketing Management from Ashburn, Virginia. Besides being a CWIB member, Camille is also involved with Tri Delta sorority. In high school, Camille created her jewelry business, Druzy Dream, as a way to fundraise for a mission trip to Kentucky. Instead of more common methods of raising money, Camille and her friend, “came up with the idea to raise the money by making unique handmade bracelets using all semi-precious beads and selling them,” Camille says. “Our plan was to harness the power of social media, primarily Instagram, to post [pictures of] our jewelry. We shopped at our local craft store using coupons and set our price knowing the cost of our supplies. Much to our surprise we sold the first 10 bracelets within a matter of days and we were quickly developing a local following. What happened over the next year was nothing short of miraculous. We surpassed our goal of the $2800 needed for our trip in just one summer and Druzy Dream took off!”
While Druzy Dream initially began as a fundraiser, the small business gained popularity both locally and nationally. Camille’s handmade jewelry was not only being sold and shipped locally, but her products began to be sold in boutiques in other regions, such as New England. With its growing customer demand and social media following, Druzy Dream was established as a Limited Liability Company (LLC). As her business grew, Camille was responsible for not only taxes and accounting, but many other functions as well. “I was now managing the Instagram page, creating new designs, shopping with wholesalers, managing inventory, making the jewelry and shipping. With so much demand we decided to create a brand ambassador program and website for Druzy Dream called Druzy Dream Designs,” she says.
Many entrepreneurs encounter challenges when starting their own company. For Camille, one of the main challenges she has experienced with Druzy Dream has been risk taking. “I take risks each time I invest money ordering supplies for new designs thinking that they will sell and not knowing for sure if the market is going to want them. A substantial amount of time is spent making and promoting jewelry that could potentially not sell.” Pacheco said. She also faces difficulties with product pricing while making sure the company profits, as well as time management since she is still involved with Druzy Dream during the school year. “It is difficult trying to balance the time I spend working on the company as a college student. My schoolwork is my priority now, [so] I work on Druzy Dream in any free time that I have… [For the school year,] I brought all my supplies with me to Virginia Tech and sell jewelry to students locally in Blacksburg.”
Druzy Dream is very much involved with philanthropy fundraising on campus. The company has been incorporated into fundraising events for Tri-Delta’s philanthropy, St. Jude’s, by donating 20% of the proceeds and plans to offer this opportunity for other sororities on campus in the coming years.
Camille has been able to use what she’s learned from her business and inspire other women in their ventures as entrepreneurs. When it comes to her biggest piece of advice for women who aspire to be entrepreneurs, Camille says, “the most important advice I would give is to not be afraid to take risks and to do something different that you feel passionate about. Even though starting a company is a lot of work and filled with some sacrifices, it is an amazing feeling to be able to call something your own. In the end, all the hours invested and social activities and plans you have to forgo or cancel will be worth it. Druzy Dream has brought me such a feeling of pride and accomplishment… [and has given me] opportunities to inspire others to become entrepreneurs [through] workshops with women in shelters and been able to share my story with so many young people in my own community, a few of whom went on to become young entrepreneurs themselves.”
As she continues her education at Virginia Tech, Camille plans to apply what she’s learned in Pamplin to Druzy Dream and her other business ventures after college. “As a CWIB member, hearing how successful businesswomen were able to fulfill their goals and achieve their dream jobs gives me hope for my company and its success when I am older. These women have shown me what drive and persistence is needed to implement your goals.”
Don’t forget to support our fellow CWIB member Camille and give Druzy Dream a follow on Instagram! We are so proud of what she has accomplished so far and can’t wait to see where the company goes!
By: Abby Perkins